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After my career with leading Plantation Company for 28 years, it was a good opportunity
for me to look at the value addition and export markets from a country which exports
90% of its produce. It was my experience with large tea companies that catering
to small needs of specialty tea was difficult as companies always needed scale of
operation in order to keep their bottom line intact. At times, huge overheads did
not permit them to go for smaller contracts and specialty needs of the individual
customers. Hence, I decided to set up a Tea Solution Enterprise to meet the needs
as desired by customers. The Universetea.com will help the individual customers,
Tea Houses, Restaurants and also for private labels packs by supplying exact requirements
however small or big.
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During early and mid 90's, Unilever Plantations provided
an opportunity to meet peers across the globe at the training programs and conferences
in plantations at Kenya, Malaysia, Tanzania apart from Assam and South India. This
gave wider vision of Global Tea culture and taste of its distinct quality. Plantations gave me an
experience
of Tea cultivation, Manufacturing, bulk packing.
The years
2006 -2008 provided another opportunity to peep into Sri Lankan Tea and its global
reach. Auctions and post auction
activities such as blending, packing and other value addition with the exposure
to export market made it full circle from backyard to front yard in the supply chain.
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It is heartening to note that most of the success stories of Global Tea Marketing
come from Sri Lanka with case studies being analyzed by top management institutions
on how local brands making distinct impact globally.
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